Genius 2.0 – Strum it, Record it, Play it back
What is your brand? Or what is brand? Google Doodle
Google unleashed a phenomenal interactive Doodle to celebrate birthday the 96th birthday of Les Paul, the American maker of the solid body electric guitar.
Google’s interactive homepage enabled user to play the strings with their mouse pointer, record, play back, and when finished recording, provided a link to your saved recording.
Pressing innovation in user engagement and in the meaning of “brand”, Google hosted the Les Paul Doodle up for two days.
Stand Alone Site
A real traffic driver? You betcha! The Les Paul Doodle drove enough interest it logged over 5,350,789 hours on launch day, Thursday. This does not include its Friday presence usage.
What is your brand?
Your brand. Is it the image you want people to see? Or is it the experience itself you can provide over and over again? Think Coca Cola, Maxwell House, Nike, Campbell’s Soup or Volkswagen. The images these brands left are self-experiential: where were you when you had your first coke? How do Campbell soups make you feel? Which coffee really is “good to the last drop”? What does a pleasurable driving experience feel like?
Google takes driving internet traffic and branding to a new state-of-the-art form, when a brand can focus its “image” as the engaging experience itself Be it entertainment or other, the point is to be authentically engaging.
Check out these Doodles and video recordings.
Celebrating Martha Graham
- Google Doodle Les Paul site.
- Gibson Guitars recognizes Les Paul Google Doodle.
- Google Doodles logos website
“Stairway to Heaven” Video on Les Paul Doodle
Related articles
- Google Guitar Heroes Help Keep Les Paul Doodle Alive (searchenginewatch.com)
- Les Paul: Google’s best doodle yet? (guardian.co.uk)
- Google’s Artistic Flare in Friendship (amoswhite3.com)
- Artful Communications the Google Way (amoswhite3.com)
