Posts Tagged 'brand'

Study: Search and Social Amplify Purchase Decisions

Published March 3, 2011 business , Internet Marketing , social media 2 Comments
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“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

- Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
- 86% see search engines important in buying decisions
- 30% use social media to create a shopping short-list
- 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

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Dan Cobley: What physics taught me about marketing

Published September 1, 2010 social media Leave a Comment
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“What physics taught me about marketing” - Dan Cobley

On the Law of Increasing Entropy

“With the kind of digital comment, creation and distribution tools available now to every consumer, its impossible to control where your brand goes.
“This distribution of brand energy gets your brand closer to people, more in with the people. It makes, this distribution of energy is a democratizing force, which is ultimately good for your brand. So the lesson from physics is that entropy will always increase; is the fundamental law.
“The lesson for marketing is, that your brand is more dispersed you can’t fight it embrace it and find a way to work with it.”

Dan Cobley, Marketing Director, Google UK – Biography

Watch the Video.

See more on Ted.

Killer Marketing Strategies: No free lunch?

Published August 9, 2010 conversation , Social Networks 1 Comment
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Buy someone a meal in a random act of kindness

How far does a compliment or gesture go
in your social networks?

Let’s be real.

We’re all hopping around the web “Like”ing all sorts of content. We spend hours daily approaching others for business and social relationships without much time or effort genuinely spent enriching the lives, not just business, of those others.

Your brand is your behavior
as seen thru the eyes of others,
both online and off.

When the hallmark of business is relationships, how you enrich your personal and business prospects can add long-tail value to your online social capital.

Your brand is your behavior as seen thru the eyes of others, both online and off. Random acts of kindness add to your social capital bottom line – and to others’. Think “community volunteering” or “philanthropy”.

Here Are 7 Things You Can Do to Build Your Social Capital:

  • Share your thoughts and professional advice as blog comments.
  • Answer a question on a Q&A forum or professional forum.
    (Linkedin Answers, Yahoo Q&A, Mac Users Forum).
  • Leave digital *hugs* on someone’s misfortunate status update.
  • Write a brief post linking to a well written, informative, or provocative blog post.
  • Retweet a company brand or product citation (#CompanyHashtag) you respect.
  • Buy or offer a stranger a cup of coffee.
  • Pay the toll for the car behind you.

Participation and contribution are the glue in building and maintaining social connections.

Add value by helping another’s product or post — or day, and add to your social capital.

Read about one blogger’s random act of kindness.

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Celebrating Frida Kahlo – Google

Published July 6, 2010 beauty , conversation Leave a Comment
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Google Celebrates Frida Kahlo

What’s in a brand?

Today’s Google homepage is a mashup of highly recognizable brands.

The search giant spreads a little light on the life and times
of the highly recognizable face and art figure, Krida Kahlo.

Join the conversation on the artistic beauty here.

14 Slides Business Needs to Thrive in the Social Web

Published May 14, 2010 branding , business , Community , conversation , internet , mobile , social media Leave a Comment
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Neil Perkin gave a keynote with a slide deck that would rival Lawrence Lessig’s.

Perkins presents key data points for navigating the social web, which resonate success for anyone engaged in social media, social networks, or simply using their smartphone.

Here are 14 slides business (or anyone) needs to know:

  • #8 – About 70% of the digital universe is generated by individuals.
  • #14 – Media brands are increasingly defined less by the platform and more by the community
  • #15 …the means of production and distribution are shared…
  • #18 …the purpose of information is to foster communication  – M.Zuckerberg.
  • #21 …attention is increasingly earned…
  • #22 …creating and supporting groups…
  • #23 …engaging and nurturing its community…
  • #25 …how can you help that comunity do what it wants to do  – M.Zuckerberg.
  • #29 …you are what you share  – C.Ledbeater
  • #31 …companies must act faster, responding in real time, to keep apace with its customers.” FarisYakob
  • #32 …its about responsiveness…
  • #38 …create content and services that [is] worth passing on.
  • #51 – Americans between the ages of 8 and 18 spend on average 7 1/2 hours a day using some sort of electronic device
  • #58 – New ways to tell stories…

Be There. Share. Show You Care.

The bottom line? The road to success will be earned by those who create and share an endless stream of information, and whom participate to support within their communities.

Feed your community. Grow your influence.
Feed your community. Earn their trust.
Feed your community.

What are you sharing?

Top Music Download: Grateful Dead’s Furthur: Internet Archive

Published February 17, 2010 branding , creativity , internet , technology news Leave a Comment
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Greatful Dead on Internet Archive

The Grateful Dead band, Furthur, is the Internet Archive’s top music downloaded and top Archive download.

The most recognizable brand and its band, The Grateful Dead, still lives and is going strong in its present incarnation as Furthur.

In fact, Furthur, and The Dead’s music are the top music and overall downloads from The Internet Archive.

Hear and see Furthur play The Grateful Dead’s music here.

Learn about Dead Heads here.

See how the entire internet is being archived in a library here.

PepsiCo strategy for brand engagement: Go within

Published February 1, 2010 conversation , social media Leave a Comment
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Wondering how corporate brands are embracing social media?

Pepsi Refresh Project website

Jesse Stanchak interviews PepsiCo’s Frank Cooper in this good post on PepsiCo’s brand engagement with its Pepsi Refresh Project.

[W]e decided that this year it was time for the brand
to actually go within culture and actually move
something forward, so that it was actually getting
engaged with consumers.
- Frank Cooper, PepsiCo

Emulating Social Change Groups:
Partnerships for Community Good

This corporate project has embraced the social innovations of online fund raising, micro lending and social change websites like Network for Good, Idealist.org and Kiva where visitors are prospective donors to proposed community based projects.

To promote the project, Refresh Everything has secured key celebrity partnerships to include Kevin Bacon‘s Six Degrees project and Demi Moore in supporting Girls Educational & Mentoring Services.

Thinking different yet?

It may be some time before there is a sea change in corporate marketing strategy, though moves like PepsiCo signal a strong need to move towards authentic consumer engagements for competitive survival in the marketplace.

How do you use social media to engage consumers?

Share your comment here.

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